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Using Social Media to Grow Your Business – Part 2

By Deborah Moyer | August 24, 2022

Welcome back to part two of using social media to grow your business! Last time, I shared the three social media pillars for a successful social media program. I also left you with a teaser about how Pinterest could play a significant role in giving your downsizing business, or any business, more exposure in your…

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Imposter Syndrome: How to Beat It and Feel More Confident In Your Business

By Deborah Moyer | September 28, 2022

Imposter Syndrome. Everyone has moments where they feel they aren’t good enough or we think we lack certain skills that everyone else is better at, right? It can be even more stressful when you feel people may not take you or your business seriously. There’s a big difference, though, between feeling an occasional lack of…

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Loss Aversion & Downsizing: Why We Resist Change & Letting Go

By Deborah Moyer | September 20, 2022

Have you ever wondered about the prime motivators that drive many of your day-to-day decisions?  If you’re like a lot of people, you might assume that the primary driver is “pleasure”. I mean, after all, we all want to do things more that we enjoy, right?  Things like having fun, falling in love, watching your…

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Using Social Media To Grow Your Business – Part One

By Deborah Moyer | August 2, 2022

Using social media to grow your downsizing business can be one of the most challenging things a business owner faces. Specifically, creating a program that will draw the right clients for your services. You might have tried marketing on social media like Instagram or Facebook, but found the process frustrating and expensive. Maybe you think…

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3 Steps To Helping Your Downsizing Client Stay On Track

By Deborah Moyer | July 20, 2022

One of the primary challenges that Senior Downsizing Specialists face when planning a client move is to help their clients stay on track so they’re prepared and ready on move day. It’s easy to get sidetracked. The sheer volume of decision-making that’s involved to organize, purge or dispose of a lifetime of items only adds…

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Got a Downsizing Question? Try the Hotline!

By Deborah Moyer | June 10, 2022

Ever wish you had a Fairy Godmother on speed dial? When you’re downsizing, you need something even better…a Senior Downsizing Hotline! Let’s face it!  One of the biggest reasons that seniors procrastinate on a decision to downsize is because it’s overwhelming and sometimes help isn’t easy to find. It seems like a mountain of details,…

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5 Ways to Refresh Your Space While Downsizing

By Deborah Moyer | May 19, 2022

Preparing to downsize into a new home can be overwhelming, but one of the biggest benefits you receive in the process is the opportunity to refresh your space. Over the years we accrue stuff, and with each purchase, a story to remember. But, it could be years since you took a hard look at your…

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5 Ways to Promote Aging Diversity in Your Marketing

By Deborah Moyer | May 2, 2022

As senior downsizing specialists, we’re a busy bunch!  Between interviewing new prospective clients, providing services, and running our staff and businesses, it’s easy to lose track of how we portray our customers in our marketing. So, stop right now and take a quick refresher look at your website and the photos you currently use to…

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Just Say No! 7 Red Flags That Help You Avoid a Bad Client

By Deborah Moyer | April 18, 2022

Do you know the 7 red flags of a bad client? When you’re starting a new business, or growing an existing one, it’s hard to say no to working with a new client. But, over the years in this business, I’ve learned the hard way that there are usually strong early warning signs that you…

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5 Stress-Saving Tips on What to Look For During a Retirement Community Home Tour

By Deborah Moyer | April 4, 2022

A retirement community home tour can be daunting for many and fun for some. Whether you’re a senior downsizing specialist, a home organizer, or a Realtor, you have a real opportunity to share important guidance with your senior clients, or their families, that can better prepare them, and reduce stress while saving energy in the…

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