Posts by Deborah Moyer

Got a Downsizing Question? Try the Hotline!

Ever wish you had a Fairy Godmother on speed dial? When you’re downsizing, you need something even better…a Senior Downsizing Hotline! Let’s face it!  One of the biggest reasons that seniors procrastinate on a decision to downsize is because it’s overwhelming and sometimes help isn’t easy to find. It seems like a mountain of details,…

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5 Ways to Refresh Your Space While Downsizing

Preparing to downsize into a new home can be overwhelming, but one of the biggest benefits you receive in the process is the opportunity to refresh your space. Over the years we accrue stuff, and with each purchase, a story to remember. But, it could be years since you took a hard look at your…

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5 Ways to Promote Aging Diversity in Your Marketing

As senior downsizing specialists, we’re a busy bunch!  Between interviewing new prospective clients, providing services, and running our staff and businesses, it’s easy to lose track of how we portray our customers in our marketing. So, stop right now and take a quick refresher look at your website and the photos you currently use to…

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Just Say No! 7 Red Flags That Help You Avoid a Bad Client

Do you know the 7 red flags of a bad client? When you’re starting a new business, or growing an existing one, it’s hard to say no to working with a new client. But, over the years in this business, I’ve learned the hard way that there are usually strong early warning signs that you…

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The Silver Economy: Its Effects on Your Future Success

If you’re considering starting a senior-related service or already providing services to seniors, your timing is impeccable. Why? Seniors are front and center today driving new business opportunities in what’s been dubbed the “Silver Economy” or “Senior Market”. What is a Silver Economy? So, what is a “Silver Economy”? Wikipedia describes it as “the system…

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5 Ways a Retirement Community Can Help You Grow Your Business

When you help a senior client move into a retirement community you’re serving not just one, but two important clients.  Sometimes we downsizing professionals can get tunnel vision and think that our senior clients, or their families, are our primary focus during a moving project. But, to grow your business, it’s essential to treat your…

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Creating a Better Marketing One-Liner Message

What do you say when someone asks you what you do for a living?   Do you tell them your company name and a quick description like “I help people downsize”? What if you could still say something short and sweet but move them to want more information?   What’s a One-Liner?   Most people…

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5 Great Reasons Why You Need a Sales Funnel

If you’re considering starting a new downsizing business, or already operating one, one of the most essential marketing components to focus on is your sales funnel. Not familiar with the sales funnel?  It’s a systematic process that a potential customer goes through, from initial contact to when they make their final decision, on whether to…

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5 Ways to Reduce Business Social Media Overwhelm

If you’re like me, you might not be so enthralled with the prospect of actively marketing your business via social media. In fact, true confessions, I didn’t even have an active Facebook account until about 6 years ago.  I just never caught the Facebook posting bug in my personal life.  But over the years, after…

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