News

Just Say No! 7 Red Flags That Help You Avoid a Bad Client

Do you know the 7 red flags of a bad client? When you’re starting a new business, or growing an existing one, it’s hard to say no to working with a new client. But, over the years in this business, I’ve learned the hard way that there are usually strong early warning signs that you…

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The Silver Economy: Its Effects on Your Future Success

If you’re considering starting a senior-related service or already providing services to seniors, your timing is impeccable. Why? Seniors are front and center today driving new business opportunities in what’s been dubbed the “Silver Economy” or “Senior Market”. What is a Silver Economy? So, what is a “Silver Economy”? Wikipedia describes it as “the system…

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Creating a Better Marketing One-Liner Message

What do you say when someone asks you what you do for a living?   Do you tell them your company name and a quick description like “I help people downsize”? What if you could still say something short and sweet but move them to want more information?   What’s a One-Liner?   Most people…

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A Cure for the Fear of Selling

Thinking about starting a new business but the thought of selling leaves you cold? Then I have just the cure for your fear! Fear of selling is very common. In fact, ask just about anyone what selling means to them and many will come up with descriptions like “pushy”, “manipulative” or even “slimy”.  It’s obvious…

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The Power of Having a Coach in Your Corner

One of the things that will hold people back from creating the business of their dreams is the feeling that they’d be facing it all on their own. No doubt about it!  Building a business takes hard work, focus, and passion. When I started my senior downsizing business in 2009, I was grateful for the…

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Taking the Overwhelm Out of Creating a Business Plan

Mention the words “business plan” to a new business owner and you’ll probably immediately see them cringe and slowly edge toward the exit door. Business plans have gotten a bad rap for two reasons. First, they intimidate and overwhelm business owners who are already on start-up overload.    Second, they question if there’s enough benefit…

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How to Identify Your Ideal Client

Finding the “Ideal Client” is at the top of any new business start-up list. Most new business owners have at least a general idea of the type of client they’ll be serving when they began to formulate their business plans.   When I started my senior downsizing business back in 2009, I assumed that every…

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The 3 Essential Start-Up tools for a Senior Downsizing Business

If you’re thinking about starting a senior downsizing business, it’s critical to have the right business start-up tools. Ever bought a piece of furniture from IKEA? It’s the perfect metaphor for what entrepreneurs experience when they face starting a new business. Many of us have started a new goal and gotten excited to build something…

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How Senior Downsizing Chose Me as a Profession. Twice.

Looking back almost a decade ago, I can pinpoint the exact moment my career & life path took a sharp turn in an unexpected way to become a Senior Downsizing Specialist. At the time, I had no idea just how profoundly it would change my world in such an amazing way. I had just been…

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