business marketing
Unlocking the Power of Referrals: 6 Ways to Strengthen & Grow Your Connections
Do you own a small business and struggle with ways to increase new client referrals? Unlocking the power of referrals is a common challenge for many small business owners. Without a doubt, having a consistent and focused strategy to build your network of potential referrals is crucial to any business’s success. But what are the…
Read MoreHarnessing the Power of Color: Branding Tips That Draw More Customers”
Want to attract more clients to your business? Did you know that research has shown that the color(s) you use in branding your business can directly affect its success? Choosing your brand colors is serious business. Though it’s largely unconscious, colors are a huge factor in how we decide about the products or services we…
Read MoreQuality over Quantity: Crafting a Website Strategy that Draws Your Ideal Client
Frustrated by a website that’s generating the wrong kind of traffic? What does it take to craft a website strategy that draws your ideal client? Many new business owners make the mistake of thinking that they have to hire a professional web designer for thousands to create a visually appealing website is all it takes…
Read MoreBe the Guide, Not the Hero: Your Marketing Message Can Be Costing You
If I were to ask you right now whether you think your clients would want you to be their hero or their guide, which one do you think they would choose? For many years I would have confidently chosen the hero because that’s what I always thought my clients wanted. But I was wrong. Three…
Read MoreHow to Use Microsoft Clarity to Draw More Quality Customers to Your Website
One of the most daunting parts of owning your own business is generating clients. Maybe you’ve spent a lot of time and energy creating a stunning website but are at a loss as to why it’s not creating a ton of quality traffic for your business. Today’s article focuses is how to dial in your…
Read MoreCollectible Advising: A Game-Changer for My Organizing Business
Introduction In order to provide a wider range of information and resources to my readers, from time to time I will be including guest blogs from innovative experts who offer unique knowledge and experiences related to the downsizing and home organizing field. Today, I have the pleasure of presenting our first guest expert, Stephanie Denson,…
Read MoreOrganizing & Downsizing: The Perfect Business Duo – Take Two
What makes a great business succeed? Is it the type of services a business provides? Is it the people bringing that service to the customer? These are the questions that today’s entrepreneurs tackle every day, especially in the topsy-turvy economic world we’ve experienced in the past few years. But there will always be businesses that…
Read More5 Ways to Set Boundaries with Your Clients
We’ve all had them. The type of client who tries to push the boundaries with the type of service or fee structure we operate within. This can put professionals in quite a quandary, particularly if we’re working with downsizing seniors who are emotionally and psychologically overwhelmed during a move. We want to make things easier…
Read MoreWhat’s It Worth? The Need for Collectibles Advisors – Part 2
In Part One of this two-part series on collectibles advisors, I talked about the changing landscape in the world of collectibles in the resale market. As I mentioned before, many of the items that were considered to hold their value for years, like antique furniture, antique dolls, oriental rugs, crystal, china sets, etc. have significantly…
Read More9 Ways Hiring a Virtual Assistant (VA) Can Grow Your Business
Time. As business owners, we’re either running out of it or praying for more of it to tackle our To Do List. Many small business owners are now hiring a virtual assistant (VA) to help them not only manage their daily tasks but help them grow their businesses. I always thought it was a luxury…
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