Archive for January 2022

5 Great Reasons Why You Need a Sales Funnel

If you’re considering starting a new downsizing business, or already operating one, one of the most essential marketing components to focus on is your sales funnel. Not familiar with the sales funnel?  It’s a systematic process that a potential customer goes through, from initial contact to when they make their final decision, on whether to…

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5 Ways to Reduce Business Social Media Overwhelm

If you’re like me, you might not be so enthralled with the prospect of actively marketing your business via social media. In fact, true confessions, I didn’t even have an active Facebook account until about 6 years ago.  I just never caught the Facebook posting bug in my personal life.  But over the years, after…

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