Skills Development
Breaking Old Habits: How to Change Your Mindset About Marketing
By Guest Author, Molly Winters Introduction to the author by Deborah Moyer – The Downsizing Institute One of the things I love about the work I do is meeting extraordinary people who truly love helping others while offering real solutions to everyday challenges. So, it’s with sincere pleasure that I introduce Molly Winters as my…
Read More5 Proven Marketing Tips That Attract More Senior Clients
Want to attract more senior clients to your business? Here are 5 proven marketing tips to help you effectively draw them to your senior service business. It can be daunting to navigate all the marketing opportunities available today to small businesses who are trying to reach an older demographic. But with precious budget resources stretched…
Read MoreDownsizing? 8 Pack Day Strategies to Ease a Senior’s Stress
Downsizing? You’re about to learn 8 pack day strategies to ease a senior’s stress and still be productive. Pack days can be stressful in a downsizing move. One of the things I’ve heard most from clients over the years is that they feel overwhelmed with the number of details a well-planned move requires. They also…
Read MoreMaximizing Security: 5 Leading Cyber Risk Reduction Techniques for Small Businesses
In my last “Is Your Business Secure” post I shared the first 5 essentials that any business should have in place to protect their future. To recap, they were: In Part 2 of this risk management series, I’m sharing 5 additional strategies to protect yourself and your business from cyber-attacks, plus risk protection tools specific…
Read MoreShielding Your Small Business: 5 Essential Risk Protection Strategies – Part 1
It’s a question every business owner should be continually asking themselves. “Am I doing everything I can to reduce risk exposure in my business?”. It doesn’t matter what kind of business you’re in, the bad guys are finding increasingly creative ways to rip you off. Because of that, business owners should be putting risk management…
Read MoreUnlocking the Power of Referrals: 6 Ways to Strengthen & Grow Your Connections
Do you own a small business and struggle with ways to increase new client referrals? Unlocking the power of referrals is a common challenge for many small business owners. Without a doubt, having a consistent and focused strategy to build your network of potential referrals is crucial to any business’s success. But what are the…
Read MoreHarnessing the Power of Color: Branding Tips That Draw More Customers”
Want to attract more clients to your business? Did you know that research has shown that the color(s) you use in branding your business can directly affect its success? Choosing your brand colors is serious business. Though it’s largely unconscious, colors are a huge factor in how we decide about the products or services we…
Read MoreQuality over Quantity: Crafting a Website Strategy that Draws Your Ideal Client
Frustrated by a website that’s generating the wrong kind of traffic? What does it take to craft a website strategy that draws your ideal client? Many new business owners make the mistake of thinking that they have to hire a professional web designer for thousands to create a visually appealing website is all it takes…
Read MoreBe the Guide, Not the Hero: Your Marketing Message Can Be Costing You
If I were to ask you right now whether you think your clients would want you to be their hero or their guide, which one do you think they would choose? For many years I would have confidently chosen the hero because that’s what I always thought my clients wanted. But I was wrong. Three…
Read MoreHow to Use Microsoft Clarity to Draw More Quality Customers to Your Website
One of the most daunting parts of owning your own business is generating clients. Maybe you’ve spent a lot of time and energy creating a stunning website but are at a loss as to why it’s not creating a ton of quality traffic for your business. Today’s article focuses is how to dial in your…
Read More