Preparing to downsize into a new home can be overwhelming, but one of the biggest benefits you receive in the process is the opportunity to refresh your space. Over the years we accrue stuff, and with each purchase, a story to remember. But, it could be years since you took a hard look at your…
Read MoreAs senior downsizing specialists, we’re a busy bunch! Between interviewing new prospective clients, providing services, and running our staff and businesses, it’s easy to lose track of how we portray our customers in our marketing. So, stop right now and take a quick refresher look at your website and the photos you currently use to…
Read MoreDo you know the 7 red flags of a bad client? When you’re starting a new business, or growing an existing one, it’s hard to say no to working with a new client. But, over the years in this business, I’ve learned the hard way that there are usually strong early warning signs that you…
Read MoreA retirement community home tour can be daunting for many and fun for some. Whether you’re a senior downsizing specialist, a home organizer, or a Realtor, you have a real opportunity to share important guidance with your senior clients, or their families, that can better prepare them, and reduce stress while saving energy in the…
Read MoreIf you’re considering starting a senior-related service or already providing services to seniors, your timing is impeccable. Why? Seniors are front and center today driving new business opportunities in what’s been dubbed the “Silver Economy” or “Senior Market”. What is a Silver Economy? So, what is a “Silver Economy”? Wikipedia describes it as “the system…
Read MoreWhen you help a senior client move into a retirement community you’re serving not just one, but two important clients. Sometimes we downsizing professionals can get tunnel vision and think that our senior clients, or their families, are our primary focus during a moving project. But, to grow your business, it’s essential to treat your…
Read MoreWhat do you say when someone asks you what you do for a living? Do you tell them your company name and a quick description like “I help people downsize”? What if you could still say something short and sweet but move them to want more information? What’s a One-Liner? Most people…
Read MoreIf you’re considering starting a new downsizing business, or already operating one, one of the most essential marketing components to focus on is your sales funnel. Not familiar with the sales funnel? It’s a systematic process that a potential customer goes through, from initial contact to when they make their final decision, on whether to…
Read MoreWhether you’re just starting out with a new business or have owned a business for a while, one of the most important aspects of getting new clients is having a strong and consistent proposal. Too many in the business world think the proposal is more of an afterthought. That the most important aspect of selling…
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