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5 Stress-Saving Tips on What to Look For During a Retirement Community Home Tour

By Deborah Moyer | April 4, 2022

A retirement community home tour can be daunting for many and fun for some. Whether you’re a senior downsizing specialist, a home organizer, or a Realtor, you have a real opportunity to share important guidance with your senior clients, or their families, that can better prepare them, and reduce stress while saving energy in the…

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The Silver Economy: Its Effects on Your Future Success

By Deborah Moyer | March 21, 2022

If you’re considering starting a senior-related service or already providing services to seniors, your timing is impeccable. Why? Seniors are front and center today driving new business opportunities in what’s been dubbed the “Silver Economy” or “Senior Market”. What is a Silver Economy? So, what is a “Silver Economy”? Wikipedia describes it as “the system…

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5 Ways a Retirement Community Can Help You Grow Your Business

By Deborah Moyer | March 8, 2022

When you help a senior client move into a retirement community you’re serving not just one, but two important clients.  Sometimes we downsizing professionals can get tunnel vision and think that our senior clients, or their families, are our primary focus during a moving project. But, to grow your business, it’s essential to treat your…

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Creating a Better Marketing One-Liner Message

By Deborah Moyer | February 14, 2022

What do you say when someone asks you what you do for a living?   Do you tell them your company name and a quick description like “I help people downsize”? What if you could still say something short and sweet but move them to want more information?   What’s a One-Liner?   Most people…

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5 Great Reasons Why You Need a Sales Funnel

By Deborah Moyer | January 31, 2022

If you’re considering starting a new downsizing business, or already operating one, one of the most essential marketing components to focus on is your sales funnel. Not familiar with the sales funnel?  It’s a systematic process that a potential customer goes through, from initial contact to when they make their final decision, on whether to…

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5 Ways to Reduce Business Social Media Overwhelm

By Deborah Moyer | January 4, 2022

If you’re like me, you might not be so enthralled with the prospect of actively marketing your business via social media. In fact, true confessions, I didn’t even have an active Facebook account until about 6 years ago.  I just never caught the Facebook posting bug in my personal life.  But over the years, after…

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The Power of the Proposal

By Deborah Moyer | December 3, 2021

Whether you’re just starting out with a new business or have owned a business for a while, one of the most important aspects of getting new clients is having a strong and consistent proposal. Too many in the business world think the proposal is more of an afterthought. That the most important aspect of selling…

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10 Things to Ask a Mover Before You Hire Them

By Deborah Moyer | October 7, 2021

If you’ve ever gone through a move, and most of us have, you know that hiring the right mover can mean the difference between a smooth, stress-free experience and a living nightmare. Unfortunately, there are some unscrupulous moving companies throughout the U.S. that scam customers out of thousands of dollars every year. So, it’s critical…

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Is Relocation Stress Syndrome Real?

By Deborah Moyer | October 19, 2021

Relocation Stress Syndrome (RSS), also known as “transfer trauma”, is a medical or nursing condition that describes older adults who are experiencing a severe emotional response to some type of stressful transition.  It’s frequently seen in situations like a downsizing move. But, it can show up in other types of transition where there’s an abrupt…

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A Cure for the Fear of Selling

By Deborah Moyer | September 21, 2021

Thinking about starting a new business but the thought of selling leaves you cold? Then I have just the cure for your fear! Fear of selling is very common. In fact, ask just about anyone what selling means to them and many will come up with descriptions like “pushy”, “manipulative” or even “slimy”.  It’s obvious…

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