If you’re considering starting a new downsizing business, or already operating one, one of the most essential marketing components to focus on is your sales funnel. Not familiar with the sales funnel? It’s a systematic process that a potential customer goes through, from initial contact to when they make their final decision, on whether to…
Read MoreWhether you’re just starting out with a new business or have owned a business for a while, one of the most important aspects of getting new clients is having a strong and consistent proposal. Too many in the business world think the proposal is more of an afterthought. That the most important aspect of selling…
Read MoreIf you’ve ever gone through a move, and most of us have, you know that hiring the right mover can mean the difference between a smooth, stress-free experience and a living nightmare. Unfortunately, there are some unscrupulous moving companies throughout the U.S. that scam customers out of thousands of dollars every year. So, it’s critical…
Read MoreRelocation Stress Syndrome (RSS), also known as “transfer trauma”, is a medical or nursing condition that describes older adults who are experiencing a severe emotional response to some type of stressful transition. It’s frequently seen in situations like a downsizing move. But, it can show up in other types of transition where there’s an abrupt…
Read MoreThinking about starting a new business but the thought of selling leaves you cold? Then I have just the cure for your fear! Fear of selling is very common. In fact, ask just about anyone what selling means to them and many will come up with descriptions like “pushy”, “manipulative” or even “slimy”. It’s obvious…
Read MoreOne of the things that will hold people back from creating the business of their dreams is the feeling that they’d be facing it all on their own. No doubt about it! Building a business takes hard work, focus, and passion. When I started my senior downsizing business in 2009, I was grateful for the…
Read MoreMention the words “business plan” to a new business owner and you’ll probably immediately see them cringe and slowly edge toward the exit door. Business plans have gotten a bad rap for two reasons. First, they intimidate and overwhelm business owners who are already on start-up overload. Second, they question if there’s enough benefit…
Read MoreMany people think that purchasing a franchise is easier than building a business from scratch. If you’re thinking about starting a senior downsizing business it’s important to carefully weigh the facts. If you don’t have a lot of business experience, it can seem very appealing to bypass a business setup for a package program…
Read MoreFinding the “Ideal Client” is at the top of any new business start-up list. Most new business owners have at least a general idea of the type of client they’ll be serving when they began to formulate their business plans. When I started my senior downsizing business back in 2009, I assumed that every…
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