Skills Development
10 Powerful Reasons Why Now Is the Right Time to Start (or Expand) Your Senior Downsizing Business
Need 10 powerful reasons you should be growing, or starting, a senior downsizing services business right now? In uncertain times — whether it’s economic turbulence, shifting housing markets, or political unrest — it’s natural to wonder if launching or growing a business is a wise move. For professionals considering senior downsizing services, home organizing expansions,…
Read MoreCHerish the Memory, Not the Stuff: 5 Ways to Purge With Less Pain
You know the old adage, two things you can count on in life are death and taxes? Well, they forgot one. You can also count on “stuff”. Acquiring it, storing it, moving it, dusting it, the list goes on. At some point, it gets too much and it’s time to “thin the herd” to keep…
Read MoreBreaking Old Habits: How to Change Your Mindset About Marketing
By Guest Author, Molly Winters Introduction to the author by Deborah Moyer – The Downsizing Institute One of the things I love about the work I do is meeting extraordinary people who truly love helping others while offering real solutions to everyday challenges. So, it’s with sincere pleasure that I introduce Molly Winters as my…
Read More5 Proven Marketing Tips That Attract More Senior Clients
Want to attract more senior clients to your business? Here are 5 proven marketing tips to help you effectively draw them to your senior service business. It can be daunting to navigate all the marketing opportunities available today to small businesses who are trying to reach an older demographic. But with precious budget resources stretched…
Read MoreDownsizing? 8 Pack Day Strategies to Ease a Senior’s Stress
Downsizing? You’re about to learn 8 pack day strategies to ease a senior’s stress and still be productive. Pack days can be stressful in a downsizing move. One of the things I’ve heard most from clients over the years is that they feel overwhelmed with the number of details a well-planned move requires. They also…
Read MoreMaximizing Security: 5 Leading Cyber Risk Reduction Techniques for Small Businesses
In my last “Is Your Business Secure” post I shared the first 5 essentials that any business should have in place to protect their future. To recap, they were: In Part 2 of this risk management series, I’m sharing 5 additional strategies to protect yourself and your business from cyber-attacks, plus risk protection tools specific…
Read MoreShielding Your Small Business: 5 Essential Risk Protection Strategies – Part 1
It’s a question every business owner should be continually asking themselves. “Am I doing everything I can to reduce risk exposure in my business?”. It doesn’t matter what kind of business you’re in, the bad guys are finding increasingly creative ways to rip you off. Because of that, business owners should be putting risk management…
Read MoreUnlocking the Power of Referrals: 6 Ways to Strengthen & Grow Your Connections
Do you own a small business and struggle with ways to increase new client referrals? Unlocking the power of referrals is a common challenge for many small business owners. Without a doubt, having a consistent and focused strategy to build your network of potential referrals is crucial to any business’s success. But what are the…
Read MoreHarnessing the Power of Color: Branding Tips That Draw More Customers”
Want to attract more clients to your business? Did you know that research has shown that the color(s) you use in branding your business can directly affect its success? Choosing your brand colors is serious business. Though it’s largely unconscious, colors are a huge factor in how we decide about the products or services we…
Read MoreQuality over Quantity: Crafting a Website Strategy that Draws Your Ideal Client
Frustrated by a website that’s generating the wrong kind of traffic? What does it take to craft a website strategy that draws your ideal client? Many new business owners make the mistake of thinking that they have to hire a professional web designer for thousands to create a visually appealing website is all it takes…
Read More