Posts by Deborah Moyer
5 Ways to Refresh Your Space While Downsizing
Preparing to downsize into a new home can be overwhelming, but one of the biggest benefits you receive in the process is the opportunity to refresh your space. Over the years we accrue stuff, and with each purchase, a story to remember. But, it could be years since you took a hard look at your…
Read More5 Ways to Promote Aging Diversity in Your Marketing
As senior downsizing specialists, we’re a busy bunch! Between interviewing new prospective clients, providing services, and running our staff and businesses, it’s easy to lose track of how we portray our customers in our marketing. So, stop right now and take a quick refresher look at your website and the photos you currently use to…
Read MoreJust Say No! 7 Red Flags That Help You Avoid a Bad Client
Do you know the 7 red flags of a bad client? When you’re starting a new business, or growing an existing one, it’s hard to say no to working with a new client. But, over the years in this business, I’ve learned the hard way that there are usually strong early warning signs that you…
Read More5 Stress-Saving Tips on What to Look For During a Retirement Community Home Tour
A retirement community home tour can be daunting for many and fun for some. Whether you’re a senior downsizing specialist, a home organizer, or a Realtor, you have a real opportunity to share important guidance with your senior clients, or their families, that can better prepare them, and reduce stress while saving energy in the…
Read MoreThe Silver Economy: Its Effects on Your Future Success
If you’re considering starting a senior-related service or already providing services to seniors, your timing is impeccable. Why? Seniors are front and center today driving new business opportunities in what’s been dubbed the “Silver Economy” or “Senior Market”. What is a Silver Economy? So, what is a “Silver Economy”? Wikipedia describes it as “the system…
Read More5 Ways a Retirement Community Can Help You Grow Your Business
When you help a senior client move into a retirement community you’re serving not just one, but two important clients. Sometimes we downsizing professionals can get tunnel vision and think that our senior clients, or their families, are our primary focus during a moving project. But, to grow your business, it’s essential to treat your…
Read MoreCreating a Better Marketing One-Liner Message
What do you say when someone asks you what you do for a living? Do you tell them your company name and a quick description like “I help people downsize”? What if you could still say something short and sweet but move them to want more information? What’s a One-Liner? Most people…
Read More5 Great Reasons Why You Need a Sales Funnel
If you’re considering starting a new downsizing business, or already operating one, one of the most essential marketing components to focus on is your sales funnel. Not familiar with the sales funnel? It’s a systematic process that a potential customer goes through, from initial contact to when they make their final decision, on whether to…
Read More5 Ways to Reduce Business Social Media Overwhelm
If you’re like me, you might not be so enthralled with the prospect of actively marketing your business via social media. In fact, true confessions, I didn’t even have an active Facebook account until about 6 years ago. I just never caught the Facebook posting bug in my personal life. But over the years, after…
Read MoreThe Power of the Proposal
Whether you’re just starting out with a new business or have owned a business for a while, one of the most important aspects of getting new clients is having a strong and consistent proposal. Too many in the business world think the proposal is more of an afterthought. That the most important aspect of selling…
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