Start Up Tips
9 Ways Hiring a Virtual Assistant (VA) Can Grow Your Business
Time. As business owners, we’re either running out of it or praying for more of it to tackle our To Do List. Many small business owners are now hiring a virtual assistant (VA) to help them not only manage their daily tasks but help them grow their businesses. I always thought it was a luxury…
Read More8 Ways to Simplify Your Marketing Using Canva
Ready to simplify your marketing? If you’ve been struggling to find effective ways to attract customers to your business, listen up! Even though creating content for today’s digital advertising sources, like social media, can feel overwhelming, business owners now have more options than ever before. I’d like to share one of my favorite go-to…
Read More5 Essentials That Can Help You Protect Your Business
If you own or are planning to start your own business, there are a lot of daily details to manage. While it’s not the “fun” side of owning a business, making sure your business is protected is one of the most critical aspects for long-term success and growth. It’s hard to know what type of…
Read MoreHow to Create a Professional Business Logo in Minutes
If you’re just starting your downsizing business, or feel like you need a branding refresh of an existing one, you need a professional-looking logo. Your logo is the first thing future customers will see, so it’s important to get it right. But, creating a logo is expensive and only for techies, right? Wrong. It’s never…
Read More6 Free or Low-Cost Software Tools That Save You Time and Money
Owning your own small business means you’re often wearing a lot of hats. From serving your customers to marketing your business, it can get overwhelming pretty quickly. That’s why it’s critical to actively identify ways you can save time and automate using some of the many software “apps” available today. The best part? Many are…
Read MoreUsing Social Media To Grow Your Business – Part One
Using social media to grow your downsizing business can be one of the most challenging things a business owner faces. Specifically, creating a program that will draw the right clients for your services. You might have tried marketing on social media like Instagram or Facebook, but found the process frustrating and expensive. Maybe you think…
Read MoreJust Say No! 7 Red Flags That Help You Avoid a Bad Client
Do you know the 7 red flags of a bad client? When you’re starting a new business, or growing an existing one, it’s hard to say no to working with a new client. But, over the years in this business, I’ve learned the hard way that there are usually strong early warning signs that you…
Read MoreThe Silver Economy: Its Effects on Your Future Success
If you’re considering starting a senior-related service or already providing services to seniors, your timing is impeccable. Why? Seniors are front and center today driving new business opportunities in what’s been dubbed the “Silver Economy” or “Senior Market”. What is a Silver Economy? So, what is a “Silver Economy”? Wikipedia describes it as “the system…
Read MoreCreating a Better Marketing One-Liner Message
What do you say when someone asks you what you do for a living? Do you tell them your company name and a quick description like “I help people downsize”? What if you could still say something short and sweet but move them to want more information? What’s a One-Liner? Most people…
Read MoreA Cure for the Fear of Selling
Thinking about starting a new business but the thought of selling leaves you cold? Then I have just the cure for your fear! Fear of selling is very common. In fact, ask just about anyone what selling means to them and many will come up with descriptions like “pushy”, “manipulative” or even “slimy”. It’s obvious…
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